We all share the innate need to feel connected to others and to feel like we belong. Congregations can fulfill these basic needs by expanding communications resources and revamping connection strategies. To communicate is to connect, and in terms of church mission, effective communication is vitally important! On a spiritual level, as Christians, we were created to be interrelational, so we need strong, Christ-honoring fellowship. But to physically increase and thrive in number, it is our responsibility to provide relevant information that will be easily accessed by everyone.
A church without effective communication is like barren land deprived of water. We need to water the ground and take care of the land that we are given to steward. We are stewards of everything that God has given to us, being His bride, the church, the body of Christ. If you want to communicate within your church effectively, you can achieve it by doing the following:
Phone Text Messages
We are living in a world that is consumed by smart-phone usage. Therefore, we must meet people where they are, and what better way than through the implementation of text messaging. People are more likely to open and respond to text messages more than they are to respond or open their email. What does this mean for your church? It means that you must set systems in place where everyone is part of a group chat. If you are a pastor, then you probably already have a group chat with your ministry leaders. So, have your leaders establish their group chats to communicate with those they lead and disciple. That way, it makes it easier to circulate relevant information about church events, activities, fundraisers and more.
Social media is a powerful tool to help you establish effective communication with your church. The average person spends a minimum of three hours on social media every day, which means if your church has social media presence, then you can create all forms of content that will allow your members to receive information faster, which also makes it easy to share with others.
When you have new members attend your church (people considering visiting your church) it helps when you have a social media account. Why? Because all your church information and culture-branding will be found on the social media page, making it easier for new members to be up to date on what is going on at the church. Additionally, it also helps those who may be contemplating visiting your church the opportunity to have enough data to help them determine if and when they want to visit, and allows them to get a “feel” of the atmosphere of the church before they attend.
Email communication is always a useful tool to continuously maintain ongoing updates on every church activity and event. But also, it is a great way to create a system of ongoing emails where you provide daily or weekly devotional and inspirational content. The creation of an email series that caters to your members can turn out to be useful because you can create different campaigns for different member types, for example, new members, long-term members, volunteers, youth, parents, etc. That way, you can cater to the needs and interests of everyone.
It is essential to have an up-to-date web presence in the form of a website. Think of your website as the “umbrella” that captures everything together. It is a one-stop-shop where members can connect to a multitude of information for what your church offers, anything from fundraising information to volunteer forms, Sunday school registration, purchasing of event tickets, prayer request forms, etc.
Listen to Your Members
One of the best ways to establish effective communication is by developing a listening ear. Whether it be on social media, via messages that come through email or a website, take every comment into account. What is your audience telling you? What are they seeking? Do you see a pattern? You can fulfill your church’s need by answering questions through a sermon, replying to messages, or changing how certain things work within the church that may not be functioning well.
You can place a survey or questionnaire in each chair for your audience to fill out. Your poll or quiz can consist of a few questions about how church members feel within the church, what they like most, what they want the least, etc. Questionnaires and surveys provide such excellent insight and can help you detect if there is a pattern of need where changes are required. To ask questions breeds effective communication between members and their leaders.
A millennial practice to showcase your church is via videos. The best way to communicate your church’s culture is by leveraging the use of video recordings to promote events and services. Visual videos or visual images are advertisements. They can influence and persuade people to attend activities and events. Leverage the power of videos and visual images to create curiosity and to effectively communicate exciting things that are happening within the church to either encourage people to attend or even volunteer.